About Us
Junction Peak
Fractional CFO services and strategic execution for $3M–$30M service companies across the Western US.
Your Growth Is Our Mission
Building Financial Clarity
Junction Peak exists to give growing companies the financial leadership they need to make confident decisions. We bring the same rigor and strategic thinking as a full-time CFO — financial planning, forecasting, cash flow management, and growth strategy — so your leadership team can focus on what they do best. Our team has years of experience helping companies implement the right financial plan and the execution processes to deliver on it.
How It Works
Your Journey With Junction Peak
Junction Peak is built on time-tested financial and strategic execution systems. Our clients routinely see 5–10% increases in gross profit and 700%+ growth in company value. We guide and build your leadership team into a numbers-focused, high-execution team using the core principles that drive results.
Strategic Financial Overview
We start by stepping back from the day-to-day to take an overhead view of your company's finances, operations, and growth opportunities. This isn't bookkeeping — it's strategic financial leadership.
The Structure to Achieve Your Goals
You know where you want to go. We build the financial plan and operational structure to get you there — sustainably and profitably. From forecasting to budgeting, we lay the foundation for scalable growth.
Smarter Decision-Making
Making informed, timely decisions is crucial to your company's success. Working with a team that has proven success implementing financial plans and execution systems ensures you're making data-driven decisions.
Improve Profitability
The process of developing your financial plan and execution framework is designed to improve margins and drive sustainable profitability. This doesn't just help your bottom line — it transforms how your team thinks about growth.
Gain Financial Clarity
These steps work together to give you clarity — visibility into cash flow, confidence in your forecasts, and a clear path toward your growth targets.
The Faces Behind Junction Peak
Meet Your Team
Martin Riley
Martin Riley brings decades of experience across CEO and CFO roles in small and mid-market companies, with a proven track record of improving profitability and building long-term business value. He works alongside owners and leadership teams to provide the financial strategy, forecasting, and execution support needed to make confident decisions and grow with intention. Known for combining practical financial leadership with a broader perspective, Martin has built a practice that reflects both discipline and freedom. Whether working from the office or from the road during his travels, he brings clients clear thinking, grounded advice, and a steady focus on the decisions that matter most.
Scott Freeman
Scott Freeman brings more than two decades of experience guiding business owners and management teams through the financial and strategic aspects of growing a company. He focuses on creating financial clarity, so leaders can clearly see where cash is going, which parts of the business are driving profit, and where improvements are needed. He is known for turning financial data into practical insight that owners and leadership teams can use to make confident decisions and plan the next stage of growth. Whether preparing for an eventual exit or building a well-run company for the long term, he helps leadership teams build the financial visibility and discipline needed to run a stronger, more valuable business.
Common Questions